“A roadmap to make your business ideas a reality”

This book is for you. . . .
If you have the desire to start and build a business of your own.
If your own fears cripple you and stop you from getting started.
If you want to learn the shortest and surest way to make your business ideas a reality.
If you’ve taken the leap already but are struggling and not sure how to make it work.

- Sangeeta Mulchandani

Available worldwide in ebook and paperback

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About the book

Contents of the book

Introduction: Start

Part 1: Mindset

Chapter One: Find Your Sweet Spot

Chapter Two: Embed Safety Nets

Part 2: Strategy

Chapter Three: Nail the Basics

Chapter Four: Narrow Your Focus

Part 3: Execution

Chapter Five: Talk to Your Customers

Chapter Six: Unlock Insights

Chapter Seven: Experiment

Chapter Eight: Position in the Market

Chapter Nine: Get Paying Customers

Chapter Ten: Make a Profit

Conclusion: Make It Happen

Available worldwide in ebook and paperback

93-934093_order-on-amazon-button.png.jpeg

Free delivery with 

But now on Amazon Prime

You’re ready to leave your routine corporate career and start your own business. Wow. So, the next step is to JUST DO IT, right? Well, yes AND no. 

Yes, you need to get started right now. But the answer isn’t to start without a plan. That is why so many new businesses fail. And before they collapse, they break the hearts — and bank balances — of many once-enthusiastic entrepreneurs.

But what if you had an exciting, agile, thorough game-plan to jumpstart your business idea so that you could move out of your corporate career and land safely in a net of business success?

From building a winning mindset to winning customers, Sangeeta Mulchandani, a third-generation entrepreneur, shows you how you too can give your ideas wings in this book "START RIGHT". Learn how to prepare yourself for the entrepreneurial journey, pick the right ideas, design a fool-proof strategy, attract your ideal customers and create a profitable business.

With 40 step-by-step guided exercises to help you turn your business ideas into reality, this book will be your guide and best friend in your business journey.

 

It’s the roadmap to a successful and profitable business of your dreams. 

What readers say about the book

“Start Right is a clearly written guide for early-stage entrepreneurs.

Sangeeta Mulchandani has condensed many lessons from her years of business experience into a practical and useful handbook. The book helps entrepreneurs learn how their hope and passion can be realised through a practical, step-by-step process. Highly recommended.”

-Kwanghui Lim, Associate Professor, Melbourne Business School

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About the Author

Sangeeta Mulchandani is a third-generation entrepreneur, who learned the nuts and bolts of

business at the kitchen table. After years in senior corporate roles, she left to build her own startups and become a business strategy mentor, coach, trainer and speaker. As the founder of Jumpstart Studio, Mulchandani works in a hands-on fashion with early-stage entrepreneurs, to turn their ideas into a brilliant business reality. She is also a guest lecturer and mentors startups at prestigious institutions such as the University of Melbourne, Deakin University, RMIT University and Startup India.

With degrees in IT, accounting and entrepreneurship, and years of experience leading multi-

million-dollar projects in banking, airlines, energy, and establishing startups of her own,

Mulchandani has deep insight into every aspect of business building, from concept to execution and from leadership to finance.

Born and raised in India, Mulchandani started her career in Africa and is now based in Melbourne, Australia. She is an avid traveller, has visited and worked in 40 countries, and speaks four languages. She brings a global perspective to her work and believes that entrepreneurs have the power to create a better world for the future. The startup founders she has coached are growing fast, creating jobs, gathering awards, and realising dreams.

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For author signed copies and bulk purchase (10+ copies)

Available worldwide in ebook and paperback

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